The world's only region specializing in dry rosé, Provence is strewn with vineyards from the Mediterranean coast to the foothills of the Alps, from Aix-en-Provence to Nice's famed Riviera. France tops the quality rosé market with 29% of the world's production.

The AOP (Appellation d'Origine Protégée) designation is a guarantee of authenticity and production quality. The Provencal vineyard area consists of three main appellations: Côtes de Provence, Coteaux d'Aix-en-Provence and Coteaux Varois en Provence. The three are responsible for 96% of the AOP wines in the region.

91% of the wines produced by these three AOP are rosé, and in France, rosé wine has outsold white wine since 1994. Today, approximately 10.5% of the world's wine consumption is rosé, with Provence producing 38% of France's AOP offerings.

The AOP designation provides a guarantee that the grapes come from delimited parcels; that the winemakers followed particular cultural and vinifiation methods; that 18 specific grape varieties, selected for their suitability to the terroir, are used; that yields are limited and that the wines have been created using approved procedures and have passed quality stipulations. To be a legitimate Vin de Provence rosé, somewhere on the label it must state the name of one of the three appellations, either Côtes de Provence, Coteaux Varios en Provence or Coteaux d’Aix-en-Provence.

So, what can you expect when you open a bottle? Pale hues and a wine that is fresh, dry and fragrant. These are food-friendly wines, quality and elegance guaranteed. They are eminently versatile and pair well with a variety of cuisines.

The pale colours don't indicate a lack of weight – quite the opposite in fact. These wines make a welcome addition to any social occasion, be it a summer celebration or an autumn/winter get-together.

The world's only region specializing in dry rosé, Provence is strewn with vineyards from the Mediterranean coast to the foothills of the Alps, from Aix-en-Provence to Nice's famed Riviera. France holds the top position on the quality rose market with 29% of the world's rose wine production.

The AOP (Appellation d'Origine Protégée) designation is a guarantee of authenticity and production quality. Côtes de Provence, Coteaux d'Aix- en-Provence and Coteaux Varois en Provence constitute 96% of the AOP wines in the region. 91% of the wines produced by these three AOP are rosé, and in France, rosé wine has outsold white wine since 1994. With the AOP of Provence on the label, you’ll be enjoying a pale-hued rosé that is fresh, dry, fragrant and food-friendly, quality and elegance guaranteed.

Located in the village of Le Luc-en-Provence, La Mascaronne is a magnificent property. It was purchased in 2020 by Cos d’Estournel owner Michel Reybier, who reflects: 'La Mascaronne, it is truly unique. The vineyard is magnificent, and we work to cultivate it according to an utmost respect of Nature. Our approach goes beyond our Agriculture Biologique certification; we consider the ecosystem as a whole and feel it essential that we craft our wines exclusively from grapes grown at the estate.'

1. Cotes de Provence AOP, with 5 terroir designations :

Sainte-Victoire, Frejus, La Londe, Pierrefeu and Notre-Dame des Anges,

2. Coteaux d'Aix-en-Provence AOP,

3. Coteaux Varois en Provence AOP.

Today approximately 10.5% of the world's wine consumption is rose. France holds the top position on the quality rose market with 29% of the world's rose wine production. Provence produces 38% of French AOP rose. The AOP designation is a guarantee of authenticity and production quality. Côtes de Provence, Coteaux d'Aix-en-Provence and Coteaux Varois en Provence represent 96% of the production of AOP wines in the region. 91% of the wines produced by the 3 AOP are rose and in France, rose wine outsells white wine since 1994.

Peach, Melon, Mango, Grapefruit, Mandarin and Redcurrant are the names of the six main colours of the rosé wines made in Provence, listed by order of consumer preference. Developed in partnership with the Centre de Recherche and d’Expérimentation sur le Vin Rosé, the colour chart provides a useful reference for producers and consumers alike which they can use to describe the colour of a rosé with precision.

Only 3 AOP regions can produce "Vins de Provence" rosé » AOP Côtes de Provence, AOP Coteaux Varios en Provence and AOP Coteaux d’Aix-en-Provence. This gives the gaurantee that :

-The grapes come from specific delimited parcels

-The wine makers followed specific cultural and vinifiation methods

-They used specific grape varieites – 18 varietals selected for their suitability to the terroir

-Limited yield

-The wine passed quality control and approved procedures.

That is the easy part. Somewhere on the label must be written the name of one of the 3 appellations : Côtes de Provence, Coteaux Varios en Provence and Coteaux d’Aix-en-Provence.

If not, the wine is not a "Vins de Provence"

-A pale coloured rosé that is fresh, dry and aromatic

-An elegant and premium wine of standardized quality

-A wine that is versatile and goes well with a variety of cuisines and drinking occasions.

A glass of Provence Rosé is a welcome sight at any social occasion, be it summer celebrations of some winter refreshment.