The origins of Southern Comfort, or SoCo to its friends, date back to the 1860s in New Orleans, a time when urban refinement met the American frontier in the Southern states. It was invented in the heart of New Orleans' famous French Quarter by a local bartender on Le Rue Bourbon (Bourbon St), named Martin Wilkes - "M.W" Heron.
New Orleans was a thriving port city; Heron had access to many fruits and some of the finest spices coming through the port, such as Moroccan cinnamon and Mexican vanilla. He began blending various fruits and spices together and finally perfected the recipe of Southern Comfort.
Southern Comfort won the gold medal at the 1904 World's Fair in St. Louis, Missouri. In 1939, the Scarlett O'Hara cocktail was invented as a tribute to the movie, 'Gone with the Wind'. The cocktail is mixed with Southern Comfort, cranberry juice and fresh lime.
SoCo’s versatility and smooth taste was unrivalled then, and today continues to be a favourite of fellow bartenders and drinkers.