In 1976, Joel Peterson founded Ravenswood in partnership with a fellow wine lover and over the next half-dozen years, their fledgling operation moved from one winery to another. Ravenswood finally turned a corner after a dozen years and purchased a winery on the northern edge of Sonoma Valley, where the Ravenswood Visitor Center and Tasting Room are still located today. Since its beginning, Ravenswood has been recognized the world over for its amazing Zinfandels.
Joel has been known as the “The Godfather of Zin,” and is an acknowledged leader in California wine. He is an articulate spokesman and stylistic trendsetter who helped make Zinfandel the runaway phenomenon that it is today.