In 1922, the 20-year-old Baron Philippe de Rothschild, youngest son of Baron Henri, took the destiny of Mouton Rothschild in hand. During his reign which spanned more than 60 years, his decisions would profoundly change the world of wine, raise the image of the family château to unparalleled heights and in 1930 established the Mouton Cadet. "Cadet" refers to Philippe de Rothschild's place as cadet, the youngest son of the family.
In 1988, following the death of her father, Baroness Philippine de Rothschild pursued the work and philosophy of Baron Philippe: to make a great Mouton Cadet Bordeaux wine accessible to a wider worldwide audience.
A tireless ambassador, she promoted the brand on every continent and made Mouton Cadet the biggest selling branded Bordeaux wine in the world. In her constant quest for innovation, in 2004, she gave Mouton Cadet a new, more fruit-forward style. The bottle, designed by Baroness Philippine herself, also got a makeover.
Philippine de Rothschild died in Paris on 22 August, 2014. Her three children, Philippe Sereys de Rothschild, Camille Sereys de Rothschild and Julien de Beaumarchais de Rothschild, have succeeded their mother at the head of the family company.
Philippe Sereys de Rothschild became Chairman and CEO of the family company in April 2018. With his sister, Camille Sereys de Rothschild, and his brother, Julien de Beaumarchais de Rothschild, they are guided by the same ambition: to open a new era for Mouton Cadet and take the brand even higher, even further!