Misfit are a team of creatives and square pegs set on inventing and pushing boundaries, with an uncompromising and meticulous approach to crafting the perfect beer. They are a New Zealand social enterprise brewing company, fighting to restore clean water sources in New Zealand and the wider Pacific, by donating all of our profits to the cause.
Did you know that on average, 75L of water is used to produce just one standard glass of beer? Meanwhile, New Zealanders consume the equivalent of 9 litres of beer each second; that’s about 175 million litres of water per day! And all the while, the quality of clean water in the Pacific is suffering. Today, over 5 million Pacific Island residents still lack their basic right of access to clean water and adequate sanitation practices; while closer to home, the majority of our lowland rivers are so polluted we can’t safely swim in them.