Dave Phinney (yes, the same Dave Phinney you just read
about in the piece on Orin Swift), well, he gets around.
He's obviously capable of multi-tasking, because l'usine is
his outfit too, but he also gets around in order to hunt down
vineyard locations that allow him to pursue his winemaking
goal of achieving complexity through geographic diversity.
L'usine translates as 'the factory', a tip of the hat to Andy
Warhol's famous studio. In Dave Phinney's words:
'Wine, like art, is raw. It requires years of hard work. It has
a high likelihood to fail. It is subjective at best. It isn’t always
pretty. Like art, for every good or great wine that is made
there have been thousands of failures.'
Making Pinot Noir is the pursuit that created l'usine.
The resulting three wines are the culmination of a search for
the best sites in the vintage. All three are barrel selections
of each vineyard that added the most complexity to the final
wine, with each barrel tasted completely blind and selected
for their sense of place and their intricacy.