Collaborating from across the world, childhood friends Dave Lincoln and Luke Jones shared a passion for two things: excellent rum and caring for the planet. The delicious brainchild of their efforts is Honest Rum.
Sustainability is the name of the game. To ensure that, the two have agreed to offset any carbon emissions they cause and have been certified as a Zero Carbon business, and also by ‘A Plastic Planet’ as being completely plastic free. In the rum itself, six botanicals are used; nutmeg, tonka bean, ginger, cinnamon, orange peel and cloves. Together they elevate the spirit to something almost akin to a whisky in its versatility and depth of flavour. Highly aromatic, this is a rum that shines equally well neat as it does in a cocktail.
While they don't claim to be perfect, they are trying to be as transparent and ‘Honest’ as possible.