In terms of land area, Beaujolais comprises 40% of Burgundy. However, it is a very different style of wine made here, utilising the Gamay grape and producing wines that tend to be deliberately lighter and fresher, less serious than its northern neighbours but no less interesting, and often far more charming. The undisputed King of Beaujolais is Georges Duboeuf, who started by roaming the region in his VW back in the sixties, making wine wherever he stopped, and whose company now produces upwards of 3 million cases a year, making him one of France's largest and best-known wine merchants.
An innovator in the way Beaujolais was made, he also took the concept of Beaujolais Nouveau to new heights. It is now one of the wine world's most famous events and accounts for one fifth of his annual production (approximately 4 million bottles of Beaujolais Nouveau alone). It centres around the concept of being the first wine of the vintage, with much fanfare made of the wine's release on the third Thursday in November. Each year we indent and air freight Duboeuf Beaujolais Nouveau, taking orders from August onwards.
Duboeuf built his reputation in restaurants of high quality and has a policy of tradition, quality and innovation, producing wines with a common taste profile: deliciously fresh, fruity, aromatic, and delightfully easy to drink.