Crown Lager had an auspicious start. It was launched to the Australian consumer in 1954 to celebrate the coronation of Queen Elizabeth II. Prior to that it was available only to an exclusive group of individuals made up of diplomats and visiting dignitaries. It's the special care taken to select only the choicest Australian barley and the best Pride of Ringwood hops, along with the attention to detail in the brewing process, like the extended lagering, that creates this premium beer.
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