B.EFFECT

B.Effect crafts modern Central Otago beers for the mountains, the lake, and the batch. From sessionable hop forward IPA's to Central Otago Ales made with Wine Yeast. Change is our only constant and we're crafting great beer for the good people of Wanaka to enjoy.B.Effects philosophy is derived from the Edward Lorenz's Butterfly Effect, and it is built on highlighting small changes in the brewing process that have large effects on the final product. Series of craft beers with small changes in one variable like the hops, yeast, grain and non- traditional adjunct's display how small changes have a great effect on the beer.

JAMES HAY

B.Effect was founded by James Hay to fill the need for quality craft beers in Wanaka that can be enjoyed out on the lake, up the mountains, or after a ride through Sticky Forrest. We're just trying to design the best lifestyle we can; by promoting & supporting leisure time. Because according to Josef Pieper; 'leisure is the basis of culture', and along with enjoying a good beer that resonates with us.