The energetic and enthusiastic Pascal Jolivet is one of a new breed of winemakers in the Loire Valley. While Pascal is a great respecter of tradition, and values the minerally-scented wines that the region has produced for decades, he is also acutely aware of the massive impact New World Sauvignon Blanc has had on the world stage.
Aiming to make French Sauvignon - Pouilly-Fumé and Sancerre - sexy again, Pascal targeted the great restaurants of France, showing how brilliantly his wines paired with food, and gaining a reputation amongst the Michelin-starred dining rooms for his powerful yet elegantly styled expressions.
While there is no question that these follow a long tradition of great Loire Valley wines (with the accompanying finesse, balance and 'gunflint' hints all a hallmark) take note that this is a man who calls one of his wines 'Attitude. He has made a huge impact, and he intends to keep it that way.
Loire Valley, France
Pinot Noir, Sauvignon Blanc, Pouilly Fume, Sancerre Blanc