One beer, one world - yeah right!
It’s beer, so it’s brief. It all started on 15 February 1864, when Gerard Adriaan Heineken bought the Haystack brewery in Amsterdam. Heineken quickly replaced the Haystack with a new brewery on the city’s outskirts, located on the present day Stadhouderskade and thus the 19th-century local Amsterdam brewer has grown into a worldwide business. So there you go.