El Ron Superior is the father of today's Cuban rum: light, smooth, delicate, crisp, and exceptional straight or in cocktails. Its popularity was such that by 1860 there were more than 1,000 distilleries in Cuba.
Today Havana Club, the leading Cuban rum in Cuba and in the world, continues to embody the heritage and supremacy of the Cuban rum-making tradition. Relying on the unique know-how of its Maestros Roneros, Havana Club has kept alive the art of añejamiento: the art of distilling, ageing and blending premium rums. The name "Havana Club" captures Cuba's rum-making heritage and the unique atmosphere of Havana, the country's capital. Havana Club is closely entwined with Cuban culture, and Cubans take pride in what has become a true national icon.