Georges, well known for his dynamism, created Les Vins Georges Duboeuf in September of 1964. This historical date also marks the start of his wine merchant business. George revolutionized the practices of the time by applying his ancestors traditional methods: respect for the terroir and work of the winemaker, rigorous selection and monitoring of wines at the time of bottling, and above all, the continuous search for high quality, with clean bottling processes. Its a challenge he meets with pleasure year after year.
Traveling the world to get to know the wines of each selected winemaker, Georges has become, in a sense, the ambassador of the region. He has built a hive whose honey now delights fans around the world. He has remained loyal to his quest of offering quality wines, combining the flavor profiles of their terroir with bold characters. While defending the expertise of the wine producers with whom he maintains close relations, he conducts his business by negotiating with heart, passion, and the constant desire to share the very best of Beaujolais.