FROMM

Fromm Winery La Strada is a small boutique New Zealand winery which produces distinctive, intensely-flavoured, classical-styled wines expressing the terroir and vintage. Since its inception in 1991, Fromm Winery has established a pioneer reputation in Marlborough, setting new standards for their red wines, in particular Pinot Noir.

Georg Fromm and Pol Lenzinger are the company principals. Georg is a 4th generation winegrower, with more than 35 years’ experience in viticulture and winemaking. Pol is a successful entrepreneur with a passion for great wine. Combined, their experience and knowledge is the backbone of the company’s business. Their philosophy behind making great wines concurs - essentially the process starts in the vineyard. With attention to detail to produce high quality fruit, all vineyards are close planted, and follow the principles of sustainable, organic viticulture cared for by the Fromm vineyard staff. Manual shoot and fruit thinning, leaf-plucking and harvesting is standard practice to ensure consistently low yields and exceptional fruit quality.

Hätsch Kalberer

The foundation of Hätsch’s wine making career was the love of fine wine. In his native Switzerland he had ample opportunity to indulge this passion and had a very respectable wine cellar before he even had a car, let alone a license to drive it. In 1982, Hatsch arrived in New Zealand and began what he calls a 10-year apprenticeship at Matawhero Wines in Gisborne. In 1992, he joined with Georg and Ruth Fromm in establishing Fromm Winery in Marlborough, where he continues today still following the founding beliefs that have served the company so well.