Soho was founded in 2009 by Rachel Carter. In just a handful of years, Soho has earned various accolades as well as a reputation for creating top quality regionally-distinctive wines. Soho aims to take ‘both quality and fun in equal measures’. Whilst using relatively untraditional winemaking approaches, Soho uses family-owned vineyards from three of New Zealand’s best wine regions. Soho then pairs award-winning winemakers with each of the vineyards. On Waiheke Island they have James Rowan, in Marlborough they have Dave Clouson, and in Central Otago they have Grant Taylor.